New SAKURA SHAVED ICE AND CHATEAU ROSE
Le Chouchou
LIP SOFTENING
BALM
New SAKURA SHAVED ICE AND CHATEAU ROSE
Le Chouchou
LIP SOFTENING
BALM
FROM THE CARE WE INHERIT,
TO THE
CARE WE CREATE.
Award-winning innovation
meets heritage, backed by clinical research —
for bare-skin confidence.
Pink doesn’t mean one thing—and it never did. For some, pink was pure magic. For others, it was a challenge. Now pink is something you choose, on your lips. On your terms.
New Le Chouchou Lip Softening Balms in Chateau Rose and Sakura Shaved Ice are two expressions of the same instinct: choosing how you show up in pink.
One of the edge. Two for the icon.
Wear one. Wear both. Wear pink.
Instant Comfort
LASTING REPAIR
Clinically proven to deliver immediate comfort and long-term repair, 97% felt more hydrated after one use — and 100% said their lips felt soothed and more comfortable. After two weeks, 97% said lips stayed hydrated all day (even after eating or drinking), 94% reported smoother texture, and 94% said it worked better — and lasted longer — than any balm they’d tried before.
SEE HOW IT HELPED OTHERS:
MVP INGREDIENTS
All of our ingredients are:
EXFOLIATE. MOISTURIZE. COLOR.
Meet the new pinks — clinically proven to hydrate, soothe, and smooth from the very first swipe. Glossy, non-sticky, and made to flatter every lip tone.
SEE HOW IT HELPED OTHERS:
