No More
BEAUTY BURDEN
For too long, beauty has come with conditions—lighter skin, straighter hair, narrower ideals. If you’ve ever felt like you had to change yourself to be considered beautiful, you know this weight. We call it the beauty burden—and we’re here to leave it behind.
SEEN, NOT SIDELINED
For too long, beauty has been defined by narrow ideals—leaving so many of us feeling overlooked, excluded from shelves, or reduced to tokens in campaigns. At worst, we’ve been handed products that compromise our health just to fit outdated standards.
EADEM exists to change that. Our promise is simple: to create skincare that lifts the burden, while honoring the skin you’re already in.
OUR PROMISE, ALWAYS
TO BE KIND TO SKIN
We follow the highest global standards—US, EU, and Canada—so every formula respects and cares for your skin.
TO TRUST SCIENCE
Every ingredient we use is clinically tested and proven effective across skin tones.
TO BE DERMATOLOGIST-APPROVED
Our board-certified dermatologist oversees every step of formulation, with decades of experience caring for diverse skin worldwide.
WITH EVERY FORMULA,
YOUR HEALTH COMES FIRST:
NO BLEACHING OR LIGHTENING AGENTS We never use hydroquinone—banned in the EU and many parts of Asia—because your skin deserves respect, not erasure.
SAFE FOR NEW MOMS Developed while our founders were nursing and pregnant, our products are designed to be gentle enough for this stage of life.
TESTED BEYOND THE STANDARD We go further than FDA requirements, running clinical tests for irritation, stability, and preservative safety—because trust is earned, not assumed.
