Topic of Conversation
ESSAY How I learned self-care despite my immigrant mother's asceticism
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SMART MELANIN BEAUTY for bare-skin confidence
OUR SMART FORMULAS GENTLY CARE FOR SKIN OF COLOR. Powered by Smart Melanin™ Technology, our products might feel like magic, but we swear they're not – just skincare finally made for us.
Because we deserve
BETTER, CLEANER INGREDIENTS, TOO
In beauty, women of color have always been an afterthought. Most products “made for us” contain unsafe chemicals to lighten our skin or straighten our hair so we’ll meet European beauty standards. No more harmful ingredients. No more compromising. No more adhering to “traditional” beauty standards — to us, health is (and always has been) the only beauty standard.
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Melanin-Loving Ingredients
![Melanin-Loving Ingredients | Pledge | EADEM]()
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No Bleaching Agents
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Vegan
![Vegan | Pledge | EADEM]()
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Cruelty-Free
![Cruelty-Free | Pledge | EADEM]()
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![Shevonne ★★★★★ | EADEM]()
Shevonne ★★★★★ "My skin has truly changed for the better"
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![ALEXIS ★★★★★ | EADEM]()
ALEXIS ★★★★★ "My face is immediately dewy and hydrated"
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![DEJA ★★★★★ | EADEM]()
DEJA ★★★★★ "My stubborn dark spots have significantly reduced"
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![J'MILL ★★★★★ | EADEM]()
J'MILL ★★★★★ "I never realised how much my skin has been left as an afterthought"
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![MIA <br>★★★★★ | EADEM]()
MIA
★★★★★ "People have started to notice my natural glow" -
![SHIRUI ★★★★★ | EADEM]()
SHIRUI ★★★★★ "Great for sensitive skin and fragrance-free"
