If my skin were a cup of coffee, it would be Bustelo with a dash of cream. Add a pinch of brown sugar, and there you have it. A perfectly in-between blend of light cocoa and cinnamon tones. This is the skin with which I was born, an olive-caramel hue that exists between worlds — and…
Read MoreBlack Hair at Home: Kim Mupangilaï
In part two of “Black Hair at Home,” we consider how the pandemic has forced black women to have an aesthetic and philosophical reckoning. Since lockdown, we’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural hair? How does learning — or relearning — how to nurture and…
Read More5 Women Who Empower Black Beauty and Confidence
It took me a long time to find representatives in beauty and art who reflected my own lived experiences as a queer Black woman. This journey has necessitated an intentional relearning of what beauty looks like, which I’ve written about it in more detail here, and a rediscovery of icons who could help me cultivate…
Read MoreThe Curly Girl Method Changed My Hair — and My Confidence
For most of my life, my hair has been my greatest source of grief. Not to mention, arguments with my mother. “Comb your hair properly, it’s such a mess,” she’d say. Or “Cut your hair short,” she’d suggest every time I left it loose or if we had to attend a formal event.
Read MoreWhat I Want the Beauty Community to Know Right Now
Last week, I was asked to provide a quote for an article for Fashionista.com — with the aim to speak to the beauty industry/community as a whole and share my thoughts, feelings, frustrations, or reflections. Below is my reflection and response. — Alice Where do I begin? There are so many things that I want…
Read MoreDreaming in Gujarati
By Shailja Patel The children in my dreamsspeak in Gujaratiturn their trusting faces to the sunsay to mecare for us nurture usin my dreams I shudder and I run. I am sixin a playground of white childrenDarkie, sing us an Indian song!Eightin a roomful of eldersall mock my broken GujaratiEnglish girl! Twelve, I tunnel into…
Read MoreThe South African Healers Bringing an Ancient Practice Online
How a group of digitally-savvy practitioners are modernizing a traditional African healing modality — despite decades of stigma.
Read MoreBig News! feat. Sephora
Last week, we shared some big news. Along with seven other WOC-founded brands, Eadem will be part of the Sephora Accelerate program — meaning after six-months of business bootcamp and mentorship, our products will soon be on Sephora’s shelves. As founders of a still pre-launch brand, this is a pinch-us kind of moment. And it’s one we could…
Read MoreHow I Learned Self-Care Despite My Immigrant Mother’s Asceticism
Because there’s a difference between survival, self-preservation, and self-care.
Read MoreBlack Hair at Home: Mandela Cocores
The pandemic hasn’t been easy on anyone or their routines, especially Black women and their hair. Since lockdown, we’ve faced an aesthetic and philosophical reckoning. We’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural hair? How does learning — or relearning — how to nurture and style our…
Read MoreBlack Hair at Home: Kristy Lyons
There’s no doubt that the pandemic has upended our lives. Since March, it’s disrupted the way we work, shop, socialize, and, of course, do our hair. For Black women, this change has forced an aesthetic and philosophical reckoning. We’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural…
Read MoreWe are a Glossier Grant Recipient!
We are thrilled to share that Eadem is a recipient of the Glossier Grant Initiative for Black-Owned Businesses. It’s such an honor to be recognized amongst other inspiring beauty brands who are championing real representation in an industry that has historically left women of color behind. As we put the finishing touches on our own…
Read More