Topic of Conversation
ESSAY How I learned self-care despite my immigrant mother's asceticism
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Le Chouchou Lip Balm Now In Guava Fresca
AWARD-WINNING INNOVATION
BACKED BY SCIENCE
Powered by Smart Melanin™ Technology, our clinically-proven formulas are thoughtfully developed and comprehensively tested across diverse skin tones. The result? Gentle yet powerful skincare that delivers visible results while celebrating your natural beauty.
Because every breakthrough
STARTS WITH UNDERSTANDING YOUR SKIN
We combine centuries of global beauty wisdom with modern science to create something revolutionary: gentle, clinically-proven formulas that work in harmony with your skin. Our award-winning products deliver powerful results without compromise—because effective skincare should enhance, never change.
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Melanin-Loving Ingredients
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No Bleaching Agents
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Vegan
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Cruelty-Free
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![Shevonne ★★★★★ | EADEM]()
Shevonne ★★★★★ My skin has truly changed for the better
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![ALEXIS ★★★★★ | EADEM]()
ALEXIS ★★★★★ My face is immediately dewy and hydrated
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![DEJA ★★★★★ | EADEM]()
DEJA ★★★★★ My stubborn dark spots have significantly reduced
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![J'MILL ★★★★★ | EADEM]()
J'MILL ★★★★★ I never realized the degree to which my skin has been left as an "afterthought” til now
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![MIA ★★★★★ | EADEM]()
MIA ★★★★★ People have started to notice my natural glow
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![SHIRUI ★★★★★ | EADEM]()
SHIRUI ★★★★★ Great for sensitive skin and fragrance-free
