About

MADE FOR THE PATH-FORGING WOMAN OF COLOR. We’re redefining beauty standards and challenging the industry to push beyond tokenism with Smart Melanin™ Beauty: a first-of-its-kind technology that keeps our skin needs and melanin in mind.

That's because melanin isn’t the enemy, even though that’s what the beauty industry believes. It simply functions differently, yet most beauty products aren’t tested on our skin and actively try to change our natural tone.

Smart Melanin™ Beauty is made by women of color chemists, vetted by women of color dermatologists, and tested on skin of different shades — resulting in science-backed, curated skincare that’s inclusive, cleaner, and actually made for us.

  • ANGAER | EADEM

    ANGAER

    Sudanese
  • JESS | EADEM

    JESS

    Sri Lankan
  • AIKO | EADEM

    AIKO

    Filipino
  • ANGAER | EADEM

    ANGAER

    Sudanese
  • MARIA | EADEM

    MARIA

    Filipino - Sudanese
  • Jess | EADEM

    Jess

    Sri Lankan

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