MADE FOR THE PATH-FORGING WOMAN OF COLOR.

We’re redefining beauty standards and challenging the industry to push beyond tokenism with Smart Melanin™ Beauty: a first-of-its-kind technology that keeps our skin needs and melanin in mind.

That's because melanin isn’t the enemy, even though that’s what the beauty industry believes. It simply functions differently, yet most beauty products aren’t tested on our skin and actively try to change our natural tone.

Smart Melanin™ Beauty is made by women of color chemists, vetted by women of color dermatologists, and tested on skin of different shades — resulting in science-backed, curated skincare that’s inclusive, cleaner, and actually made for us.

ANGAER
Sudanese
JESS
Sri Lankan
AIKO
Filipino
ANGAER
Sudanese
MARIA
Filipino - Sudanese
Jess
Sri Lankan

Designed for women Like us

Our Philosophy

OUR PHILOSOPHY

We believe that
HEALTH IS THE ONLY
BEAUTY STANDARD

Our Smart Melanin™ formulas combines heritage botanicals and clean, clinically-tested ingredients to effectively and safely care for skin of color.

RESEARCH

Clinical testing on skin of color

MANUFACTURING

All made in the United States

INGREDIENTS

The best of natural and synthetic worlds

Press

"The new skincare brand is pioneering "Smart Melanin Beauty." — Byrdie

"Add EADEM to your list of beauty companies to watch" — Allure

“Founders of indie beauty brands are filling in voids they witnessed first-hand" — Forbes

Founders

THE FOUNDERS

As women of color, beauty is about
EMBRACING OURSELVES

Pronounced ee-dem, in Latin, EADEM means the same or all. We chose this name not because we’re monoliths (far from it) but because we share invisible bonds and stories that bind us together and define our daily existence.

MARIE KOUADIO

I grew up in Paris and remember being so excited about a new foundation featuring a well-known Black actress, but I was quickly turned away at the counter because my shade “wasn’t carried in the store.” Clearly I was an afterthought, and it's our mission to change the industry for women like us.

ALICE LIN

As a second generation Taiwanese American with admittedly "bad skin," I’ve always straddled my family’s and America's definitions of beauty. Only there is no one "right" type of beauty! We're setting a new standard that’s more inclusive and specifically designed for our melanin.