The pandemic hasn’t been easy on anyone or their routines, especially Black women and their hair. Since lockdown, we’ve faced an aesthetic and philosophical reckoning. We’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural hair? How does learning — or relearning — how to nurture and style our…
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Introducing: Eadem
Most brand origin stories begin similarly: with a personal need, an opportunity, and a go-getter entrepreneur who sets out to build it for themselves. And while that’s true for Eadem, in many ways, our story begins with friendship.
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