5 Black Women Who Empower Black Beauty and Confidence
Activism, Beauty, Hair, Women

It took me a long time to find representatives in beauty and art who reflected my own lived experiences as a queer Black woman. This journey has necessitated an intentional relearning of what beauty looks like, which I’ve written about it in more detail here, and a rediscovery of icons who could help me cultivate…

Read More
We are a Glossier Grant Recipient!

We are thrilled to share that Eadem is a recipient of the Glossier Grant Initiative for Black-Owned Businesses. It’s such an honor to be recognized amongst other inspiring beauty brands who are championing real representation in an industry that has historically left women of color behind. As we put the finishing touches on our own…

Read More
My Grandma’s Lessons in Luxury Beauty
Beauty, Heritage, Women

“Beauty is an investment, honey,” she’d utter. While I was far too young to comprehend what an “investment” meant, her words stuck with me. Even before I became a beauty editor, I retained her lessons on the importance of splurging on beauty products.

Read More
The Enduring Appeal of Activist Yuri Kochiyama
Unsung Icons, Women

It was when Yuri joined the Congress of Racial Equality (CORE), at age 39, in 1960, that she met her dear friend, Malcom X. In an interview with Democracy Now, she recounts seeing him for the first time, mobbed by all the other activists, and how she geared herself up to ask him if she…

Read More
Introducing: Eadem

Most brand origin stories begin similarly: with a personal need, an opportunity, and a go-getter entrepreneur who sets out to build it for themselves. And while that’s true for Eadem, in many ways, our story begins with friendship.

Read More