We are thrilled to share that Eadem is a recipient of the Glossier Grant Initiative for Black-Owned Businesses. It’s such an honor to be recognized amongst other inspiring beauty brands who are championing real representation in an industry that has historically left women of color behind. As we put the finishing touches on our own…
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“Beauty is an investment, honey,” she’d utter. While I was far too young to comprehend what an “investment” meant, her words stuck with me. Even before I became a beauty editor, I retained her lessons on the importance of splurging on beauty products.
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I wish I had a cool story to tell you about how Persian women beautify themselves. Something with rose water or almond eyeliner. Maybe a Cleopatra reference that would sound exotic and make you go, “Oooh, chic.”
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In an act of needed self-preservation, I started changing the images surrounding me. On my small and earnest Tumblr account, I began reblogging and saving the selfies of Black women.
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Within the parameters of my culture and my people, turmeric isn’t a magical elixir. It evokes and enables customs of love and care. It’s the warm hue of my grandmother’s daal (which I long for now); the memories of innumerable Gaye Holuds I’ve attended; the go-to remedy lauded by pushy aunties at the faintest rise…
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Bottled as gummies, ground into powders, or sold as miracle pills, today collagen is touted as an easy-to-swallow skin miracle. Only Chinese women have been eating this protein-rich substance straight from the source, in the form of gelatinous sea cucumbers or stringy bird’s nest soup, for centuries.
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Most brand origin stories begin similarly: with a personal need, an opportunity, and a go-getter entrepreneur who sets out to build it for themselves. And while that’s true for Eadem, in many ways, our story begins with friendship.
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