On Turmeric, the Root of Love and Healing
Beauty, Heritage, Wellness

Within the parameters of my culture and my people, turmeric isn’t a magical elixir. It evokes and enables customs of love and care. It’s the warm hue of my grandmother’s daal (which I long for now); the memories of innumerable Gaye Holuds I’ve attended; the go-to remedy lauded by pushy aunties at the faintest rise…

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Introducing: Eadem

Most brand origin stories begin similarly: with a personal need, an opportunity, and a go-getter entrepreneur who sets out to build it for themselves. And while that’s true for Eadem, in many ways, our story begins with friendship.

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