We are a Glossier Grant Recipient!

We are thrilled to share that Eadem is a recipient of the Glossier Grant Initiative for Black-Owned Businesses. It’s such an honor to be recognized amongst other inspiring beauty brands who are championing real representation in an industry that has historically left women of color behind. As we put the finishing touches on our own…

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My Grandma’s Lessons in Luxury Beauty
Beauty, Heritage, Women

“Beauty is an investment, honey,” she’d utter. While I was far too young to comprehend what an “investment” meant, her words stuck with me. Even before I became a beauty editor, I retained her lessons on the importance of splurging on beauty products.

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The Curly Girl Method Changed My Hair — and My Confidence
Beauty, Hair

For most of my life, my hair has been my greatest source of grief. Not to mention, arguments with my mother. “Comb your hair properly, it’s such a mess,” she’d say. Or “Cut your hair short,” she’d suggest every time I left it loose or if we had to attend a formal event. 

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On Turmeric, the Root of Love and Healing
Beauty, Heritage, Wellness

Within the parameters of my culture and my people, turmeric isn’t a magical elixir. It evokes and enables customs of love and care. It’s the warm hue of my grandmother’s daal (which I long for now); the memories of innumerable Gaye Holuds I’ve attended; the go-to remedy lauded by pushy aunties at the faintest rise…

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Introducing: Eadem

Most brand origin stories begin similarly: with a personal need, an opportunity, and a go-getter entrepreneur who sets out to build it for themselves. And while that’s true for Eadem, in many ways, our story begins with friendship.

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