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What I Want the Beauty Community to Know Right Now

Last week, I was asked to provide a quote for an article for Fashionista.com — with the aim to speak to the beauty industry/community as a whole and share my thoughts, feelings, frustrations, or reflections. Below is my reflection and response. — Alice Where do I begin? There are so many things that I want…

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Dreaming in Gujarati

By Shailja Patel The children in my dreamsspeak in Gujaratiturn their trusting faces to the sunsay to mecare for us nurture usin my dreams I shudder and I run. I am sixin a playground of white childrenDarkie, sing us an Indian song!Eightin a roomful of eldersall mock my broken GujaratiEnglish girl! Twelve, I tunnel into…

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Big News! feat. Sephora

Last week, we shared some big news. Along with seven other WOC-founded brands, Eadem will be part of the Sephora Accelerate program — meaning after six-months of business bootcamp and mentorship, our products will soon be on Sephora’s shelves. As founders of a still pre-launch brand, this is a pinch-us kind of moment. And it’s one we could…

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Black Hair at Home: Mandela Cocores

The pandemic hasn’t been easy on anyone or their routines, especially Black women and their hair. Since lockdown, we’ve faced an aesthetic and philosophical reckoning. We’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural hair? How does learning — or relearning — how to nurture and style our…

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Black Hair at Home: Kim Mupangilaï

In part two of “Black Hair at Home,” we consider how the pandemic has forced black women to have an aesthetic and philosophical reckoning. Since lockdown, we’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural hair? How does learning — or relearning — how to nurture and…

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Black Hair at Home: Kristy Lyons

There’s no doubt that the pandemic has upended our lives. Since March, it’s disrupted the way we work, shop, socialize, and, of course, do our hair. For Black women, this change has forced an aesthetic and philosophical reckoning. We’ve had to ask ourselves: What happens when we suddenly decide to let colleagues see our natural…

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The Beauty of “In-Between” Skin Tones

If my skin were a cup of coffee, it would be Bustelo with a dash of cream. Add a pinch of brown sugar, and there you have it. A perfectly in-between blend of light cocoa and cinnamon tones. This is the skin with which I was born, an olive-caramel hue that exists between worlds — and…

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5 Women Who Empower Black Beauty and Confidence

It took me a long time to find representatives in beauty and art who reflected my own lived experiences as a queer Black woman. This journey has necessitated an intentional relearning of what beauty looks like, which I’ve written about it in more detail here, and a rediscovery of icons who could help me cultivate…

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