Eadem is a Beauty and Wellness brand for women of color, by women of color. Founded in 2020, we explore beauty from the perspective of a group of diverse incredible women.

Our entire reason for being is propelled by the question: What is YOUR definition of Beauty? Not mainstream beauty, which you’ve seen in the media and is either boringly homogenous or frustratingly tokenistic. Not cultural beauty, which your mom or relatives might have reiterated to you.

Instead, we want to understand beauty on your terms, defined by you.

Marie Kouadio Amouzame & Alice Lin Glover